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2007
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2005
- From NATPE News November 2005
Reaching US Latinos read
more
- From Cynopsis MCE 11.16.06
Last Friday Nielsen Media Research responded
to AIM TV's "Change the Sample"
. . . read
more
Last Friday Nielsen Media Research
responded to AIM TV's "Change
the Sample" proposal that Nielsen
begin monitoring the US Hispanic
viewing audience by including
the viewer's place of birth. Nielsen
officially said "there is no credible
research that we're aware of that
indicates country of origin is
a better predictor of TV viewing
behavior in the home than language
spoken in the home. When you begin
asking people their country of
origin, they find it discriminatory
and an invasion of privacy." Yesterday,
AIM TV's CEO Robert G. Rose continued
the conversation, responding to
Nielsen's statement regarding
"invasion of privacy": "What's
outrageous is Nielsen's avoidance
to use the most accurate data
and their ignorance related to
critical research on the topic.
... Nativity is publicly available
via U.S. Census data," Rose said.
"Furthermore, Nielsen already
asks viewers very personal questions
including their age, ethnicity,
viewing habits and will even install
telephone lines in viewers' homes
without a phone in order to entice
respondents to participate in
their studies." AIM TV contends
there are numerous studies that
indicate nativity is a key component
to television viewing including:
2004 Rincon & Associates, 1998
Tomas Rivera Policy Institute,
2000 Kaiser Foundation and Harvard
University Study, 2003 Pew Hispanic
Center, 2004 Latino Intelligence
Study, 2005 New American Dimensions
and more. In response to Mr. Rose,
Jack Loftus, SVP/Communications
for Nielsen Media Research provided
Cynopsis: MCE with this statement:
"Mr. Rose offers no data to support
his claims. However, if the US
television industry enthusiastically
supports his position that Nielsen
should indeed change its methods
of sampling Hispanic-Latino populations,
then, obviously, we want to be
responsive to that. There are
many advertising and media research
forums where sampling issues are
vetted all the time. But Mr. Rose
has shown no interest in taking
his case to the industry. Instead,
Mr. Rose seems more interested
in political grandstanding. He
could, of course, offer his audiences
television programs that people
want to watch. But if Mr. Rose
really wants to take his case
to the television industry, then
Nielsen looks forward to sharing
in that discussion." |
- From VARIETY.COM 11/10/05
AIM urges Nielsen redo on Latinos, Co.
says ratings data favors foreign-born
viewers. read
more
- From Cynopsis MCE 11.11.05
Nielsen Media Research has released
its reaction to AIM Tell-A-Vision Group’s
(AIM TV) proposal to Nielsen to change
the way it monitors U.S. Hispanic viewing
by including information on place of birth
(check November 10 Cynopsis: MCE for more
details on the AIM proposal). AIM TV specifically
mentions the need for more info on U.S.-born
Hispanics (the network’s targeted
audience is the U.S.-born Latino). Nielsen’s
SVP/Communications, Jack Loftus, stated
for Mediaweek that “there is no
credible research that we're aware of
that indicates that country of origin
is a better predictor of TV viewing behavior
in the home than language spoken in the
home. When you begin asking people their
country of origin, they find it discriminatory
and an invasion of privacy.”
- Radio & Television Business
Report 11.10.05
Syndicator claims Nielsen undercounts
U.S-born Hispanics read
more
- From Mediaweek 11.10.05
Nielsen TV Responds to AIM Criticism read
more
- From Cynopsis MCE 11.10.05
AIM Tell-A-Vision Group (AIM TV) has reportedly
started up an initiative to propose Nielsen
Media Research, Inc. alter the way it
monitors U.S. Hispanic viewing. The company
contends that the current measurement
method leans towards foreign-born Hispanics
who prefer Spanish-language TV. AIM TV
suggests a measurement method that will
take into account the Hispanic viewer's
place of birth to better serve advertisers,
current and future Hispanic networks.
AIM Tell-A-Vision CEO, Robert G. Rose,
stated: "Nielsen can accurately pinpoint
the number of Mexicans, Peruvians, and
other nationalities in their Hispanic
sample. Why can't Nielsen account for
U.S. born Hispanics, which is by far the
most important factor when determining
television viewing habits? It's a dated,
flawed model and it's time Latinos, industry
leaders and researchers demand a change."
Nielsen currently uses Language Stratification
(Spanish Only, Mostly Spanish, English/Spanish
Equally, Mostly English and Only English)
to determine viewing habits. AIM TV is
suggesting a sample divided by nativity
in proportion to U.S. census data (60%
U.S. born / 40% foreign born). More details
at www.ChangeTheSample.com
- From Broadcasting and Cable:
11.9.05
AIM Takes Aim at Nielsen Hispanic Sample
read
more
- From TV Week: 11.7.05
Guest Commentary: Latino Viewers Suffer
Under Faulty Sample read
more
- Nielsen’s Response to
U.S. Born Hispanic Sampling Unacceptable
New York, NY (November 14th, 2005) - AIM
Tell-A-Vision Group (AIM TV), the pioneering
company producing television for U.S.-born
Latinos last week announced their "Change
The Sample" initiative to convince Nielsen
Media Research, Inc. to change its current
language stratification method of monitoring
U.S. Hispanic viewing to a . . . read
more
- U.S. Born Latinos Missing From
Nielsen Sample
New York, NY (November 9th, 2005) –
AIM Tell-A-Vision Group (AIM TV), the
pioneering company producing culturally
relevant television for U.S.-born Latinos
announced an initiative to convince Nielsen
Media Research, Inc. to change its current
language stratification . . . read
more
- Forty-one million strong, Latinos
are the largest minority in the U.S.
According to the 2000 U.S. census, the
majority (60%) are U.S. born. Despite
those facts, Nielsen's system of monitoring
U.S. Hispanic viewing skews towards non
U.S. born Hispanics and costs English
language TV (local and national) precious
audience, millions in . . . read
more
It's time to change television but first
we must change the Nielsen sample! If you
support this just cause, please sign
our online petition and help us help
Nielsen to “Change the Sample”.
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